Action Launcher

Action Launcher is owned in full and operated by Action Launcher Pty. Ltd.

Action Launcher Pty. Ltd.

Action Launcher Pty. Ltd. is an independent Australian company that focuses on creating mobile applications. Founded in 2010 as Digital Ashes Pty. Ltd, in 2017 the company was renamed to Action Launcher Pty. Ltd., to more accurately reflect the company's current and future focus.

Action Launcher Pty. Ltd. is owned in full and operated by Chris Lacy.

Chris Lacy

Founder and sole owner of Action Launcher Pty. Ltd.

My career began in 2000 in console game development. I progressed from junior developer to lead programmer within six years, and by 2009 I led a shared technology group at a 400+ person, multi-office studio.

I released Action Launcher 1.0 in 2012 and have led engineering, product and design for all company products since. Action Launcher alone has received more than 50 major releases, and my apps have been downloaded more than 10 million times.

Over the past 25 years, I have shipped software across the full technology stack, from low-level C and C++ in performance-critical environments, to native mobile apps, web and backend. I have built and maintained production systems in C/C++, Java/Kotlin, JavaScript/TypeScript, Python and more, moving comfortably between systems design, product architecture and hands-on implementation.

Running an independent software business since 2012 has meant being responsible for every aspect of the company. Alongside writing code and managing remote teams, I handle product strategy, working directly with customers, marketing, business development and design. I specialize in taking products from initial concept through development, launch and long-term iteration based on customer feedback.

I have created three apps that have won Google Play App of the Year awards:

• Link Bubble (2014)
• Action Launcher (2015)
• ActionDash (2019)

Two of these apps were subsequently acquired:

• Link Bubble was acquired by Brave Software in 2015
• ActionDash was acquired by Sensor Tower in 2020

Business enquiries

For non-support related business enquires, please email [email protected]. Please be aware that as a general rule I have no interest in the offerings of ad networks, analytics services or similar, and am unlikely to engage you on such matters.